“A force for good—the best digital agency in the West.”
VOLTAGE had the brand, the culture, and the creative fire. But to go from local legend to regional powerhouse, the team needed a strategy as bold as their vision. As a marketing director and strategist, I led the charge to codify the brand's voice and shape a focused growth-minded marketing strategy.
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Brand & Marketing Strategy
We kicked off with a competitive analysis and persona development, mapping the ideal client journey from awareness to retention. With this in hand, we crafted a comprehensive marketing plan, complete with goals and KPIs designed to track momentum over time.
Content Discipline
Creative teams generate a lot of great ideas—this one especially. To channel that energy into results, we developed a unified messaging framework and a content playbook to guide all owned, earned, and paid efforts. These tools became the throughline that connected purpose with execution.
Email Nurture and Retention
B2B leads don’t convert overnight—and the VOLTAGE funnel needed tightening. We built a multi-tiered email strategy that nurtured warm leads, re-engaged past clients, and reinforced loyalty among existing ones. The result was stronger retention.
The Result—57% Open Rate
To strengthen relationships across a long B2B sales cycle, we built segmented nurture journeys for leads, clients, and past partners. Every message struck a balance between heart and strategy—reinforcing VOLTAGE’s creative value and prompting the next step in the journey. The result? A 57% open rate for the first email in the series, outperforming industry benchmarks and keeping the brand top-of-inbox and top-of-mind.
Digital Marketing
Website Level-up
KEY FEATURES
Featured projects on the homepage.
Our new mission statement front and center.
A contact form that collected leads for nurture.
Measurable results to show that “yes! we can do it!”
Our expertise laid out clear.
RESULTS
Leads were no longer lost post-form submission. They were hooked into our sales platform. They also received a drip campaign to keep them in the funnel until they were ready to talk to our sales team.
Our clients communicated a much clearer understanding of our capabilities. A number of existing clients reached out after receiving the nurture email with energy and excitement about keeping the work going with new projects.
VOLTAGE needed a site worth talking about—we were a digital growth agency who specialized in websites after all. We set out to make the site searchable by client, industry, and project.
Organic Search + Social
VOLTAGE INSTAGRAM PAGE
SOCIAL CALENDAR
Knowing our audience lived on LinkedIn, Instagram, and YouTube, we built a channel-specific strategy to connect with both clients and prospective talent. We spotlighted recent work across Instagram, Behance, and Pinterest—platforms popular among creatives—while publishing thought leadership and agency culture on LinkedIn and YouTube. Our content series tied to the content playbook and mapped to key personas.
“Working with the VOLTAGE team of strategists, developers, writers, designers, and creative minds is like catching lightning in a bottle.”
Referrals were the gold of our lead-generation and reviews were the area for growth. VOLTAGE already had an incredible network of loyal clients including The Chosen, Chipotle, Southern Virginia University, [solidcore], and more. The next step was to get those clients talking about VOLTAGE online. We set up profiles on multiple review sites including Google and Clutch.
Big Heart, Sharpened Focus
VOLTAGE was already known for being a “force for good.” With strategic guardrails in place, that reputation became a growth engine—one fueled by clarity, consistency, and connection. With a strong brand already in place, VOLTAGE didn’t need reinvention—it needed focus. My work brought clarity to their message, cohesion to their marketing, and momentum to their mission.
Want to build your own force for growth?
Let’s talk.
Employer
Voltage Advertising + Design
Team
Director of VTG Marketing: Alisha Fund
COO: Aaron Walser
Founder/CEO: Eric Fowles
Date
2021–2023